MGT 519: Managerial Communication

 

MGT 519: Managerial Communication                                                                  Credits: 3

                                                                                                                                      Lecture Hours: 48

Course Objectives

This course, while familiarizing students of advanced Business Studies with the foundational theory of business communication, offers an intensive practice of effective business communication-written, oral, verbal, and non-verbal – so that Business Graduates can apply the skills learned in their career and beyond. Besides orienting students to basic theories of effective communication, the course also includes a practicum component in that students towards the end of the semester will have submit a completed writing portfolio that includes a range of writing assignments such as business correspondences, business report, and a dossier for job application. The course follows the seminar model of classroom teaching, in which students participate in in-class discussions and presentations.

Course Description

This course contains understanding the foundations of business communication, writing letters, memos, e- mails, and instant messages, writing reports and proposals, oral and non- verbal communications, preparing a dossier for employment.

Course Details

Unit 1: Understanding the Foundations of Business Communication                                 LH 6

·         Achieving success thorough effective business communication

·         Communicating in teams and mastering listening and non-verbal communication

·         Communicating inter-culturally

·         Applying the three-step writing process

·         Planning business messages

·         Writing business messages

·         Completing business messages

Unit 2: Writing Letters, memos, e-mails, and instant messages                                            LH 6

·         Writing routine and positive messages

·         Writing negative messages

·         Writing persuasive messages

Unit 3: Writing Reports and Proposals                                                                                           LH 8

·         Planning reports and proposals

·         Writing reports and proposals

·         Completing reports and proposals

Unit 4: Oral and non-verbal communications                                                                              LH 6

·         Non-verbal communication

·         Public speaking

·         Conducting and participating in meetings

·         Interviewing and getting interviewed

Unit 5: Preparing a dossier for employment                                                                                LH 6

·         Constructing resume

·         Writing job letters

·         Applying and interviewing for employments

Practicum:                                                                                                                             LH 16

·         At least one 10-to-15-minute oral presentation

·         At least three business correspondences (topic will be given)

·         At least one mid-length report

·         Mock meetings and interview sessions

·         Dossier for job application

Required Texts

·         Courtland L. Bovee and John V. Thill, Business Communication Today

·         Occasional handouts.

Reference Books

·         R.V. Lesikar and J.B. Pettit, Business Communication (Prescribed)

·         R.V. Lesikar and M.E. Flatley, Basic Business Communication (Prescribed)

·         Robert G. Insley, Communicating in Business in the 21st Century (highly recommended)

·         Baden Funson, C21: Communicating in the 21st Century (highly recommended)

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